Our Family & Philosophy
In 1975 John Greenslade, a second generation Riverton farmer who had spent his life on Ettrick Farm, had somewhat of a problem. After years or growing point of lay chickens, his contract hadn’t been renewed, and he was left with a tank full of heating gas, and an empty shed. It was then that John decided to buy 500 meatbird chickens to grow out and sell – not knowing to where and to whom.
The chickens were an instant hit, being sold straight to the consumer as large roasting birds. It was a real family operation – John and Val and their five children built up the chicken business rapidly, tapping into that niche market as chicken consumption nationally began to increase.
By the early 1990s chicken sales had increased to 30,000 per year, these were grown and delivered in conjunction with the farming operation and piggery. After an approach from their local processor, the decision was made to turn the chickens into a totally free range operation, to meet burgeoning consumer demand.
By 1998, Matthew and Cathryn Greenslade were managing the business full time. It is important to Matthew and Cathryn that their customers can talk to the people who grow, process, pack and the deliver the chickens, as this ensure quality control from paddock to plate.
Over 200,000 chickens are now produced on farm each year, being distributed throughout South Australia and as far north as Darwin and Port Douglas!
It’s been a long time since that first 500 chickens, and Greenslade Chickens aim to supply totally natural free range chickens at an affordable price well into the future.